Who we are

Our responsibilities are varied and range from brand communication to product communication and digital marketing. We work on the development and implementation of marketing strategies, creating successful concepts with the focus on our customers’ and business partners’ requirements and needs. In doing so, however, we do not only determine the strategy, but also advise our employees at the thirteen international locations regarding the implementation of that strategy. Beyond classical marketing, we plan and hold various events and tradeshows to represent APCOA and its brands. Additionally, Public relations and internal/external communications are also part of our scope. Here, we manage press relations and brand communications with the strategic conception, planning and implementation of different communication measures.

In the Yield & Revenue department, we optimize pricing structures and develop new pricing strategies, to continually improve APCOA PARKING‘s bottom line. Based on the data collected from our European parking garages, we conduct market research analyses and create forecasts for the future. We develop and implement the necessary measures together with the respective country organization. To do so, we regularly travel to the various sites and work closely together with our international colleagues.

What we do

  • B2B & B2C Marketing
  • Yield & Revenue Management
  • Brand Strategy
  • Internal/External Communications

"At APCOA, the hierarchies are flat and there is room for your own development: If someone takes initiative and has good ideas, then there is always the opportunity to discuss new topics and to incorporate them into their own range of tasks. There are also individual funding and further education opportunities for that."

Sebastian Merkle

Head of Corporate Communications & Brand Strategy

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Whether in operations, in our Group functions or as a talent:shape the future of parking with us.

 

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